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Why Managing Your Customer Service In-House is Better for Your Ecommerce...
Customer service is something an ecommerce brand cannot overlook. It’s an essential component of maintaining relationships with customers and improving the customer experience. But for many new...
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How to Improve the Customer Experience with Customer Feedback
Customer feedback does more than provide customers with a place to share their praise and frustrations — it drives marketing decisions. Thanks to the customer feedback process, brands can make site...
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The Ping Pong Method: The Back and Forth of Customer Service
Imagine this. You’re down in your friend’s basement. You’ve spelt out P-I-N-G over the net and decided who serves. You and your best bud get a three-minute volley going that neither one of you wants...
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Our Essential Email Playbook for Beauty Subscriptions Looking to Prevent Churn
The beauty industry has benefited greatly from adding subscriptions to the mix. Ipsy, Birchbox, and the like solved the age-old problem of being hesitant to try new beauty and skincare products with...
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5 Metrics Growing Subscription Beauty Brands Need to Track
Track, rinse, repeat. Like a skin or beauty routine, tracking and analyzing key metrics of beauty subscriptions requires regular attention. Performing data analysis helps us as marketers make...
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Make Business Personal: The Power of Personalization for Beauty Subscriptions
The relationship a person has with a beauty brand is inherently personal. Every person has a beauty routine that is unique to them. It is specific to their needs. Their struggles. How they look. And...
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Ecommerce Subscriptions for Your Beauty Brand: An In-Depth Guide
No industry is more suited to subscriptions than the ecommerce beauty industry. Beauty and skin care products are used on a daily basis by millions of people. And product loyalty is high. Think about...
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Battle Royale: Klaviyo or Retention Science for Preventing Churn?
Acquiring new customers is one half of the process of scaling your business. Retaining existing customers is the other. And reducing churn is essential to retaining more customers. A quick recap: Churn...
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5 Ways Shopify Sites Can Inspire Gifting
Q4 is drawing near and that can only mean one thing: the holiday season is almost here! Ecommerce brands are steadily preparing for the busiest, most important season for sales. But with the COVID-19...
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How to Build a Holiday Campaign from Start to Finish
There are the first three quarters and then there is Q4. Every year the fourth quarter brings with it added pressure for all retail businesses. It’s the last chance to get sales and hit revenue goals...
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